Netflix rolls out a Two Thumbs Up button to further improve recommendations

In a bid to enhance user experience, global streaming giant Netflix continues to add new features to its platform. Now, the company has announced the addition of a Two Thumbs Up button apart from the existing like and dislike buttons so that users can mark shows they liked, disliked and truly loved. 

These ratings will help Netflix in presenting even better recommendations that users will more likely want to watch. The new Two Thumbs Up button will appear next to the like and dislike buttons on Netflix’s web, TV, Android, and iOS interfaces. 

Christine Doig-Cardet, director of product innovation and personalization experiences at Netflix, told The Verge, “Members have never had as many great entertainment options as they have right now. Being able to find the shows and movies that you’re going to love is really important. We want to continue to make Netflix the place where it’s easiest to choose something to watch.”

Earlier in 2017 Netflix had a 5-star rating system which was replaced with simpler like and dislike buttons. For recommendations, Netflix uses watch history, viewing pattern and like, dislike ratings. Two thumbs up will act as another variable in fine-tuning the recommendations.