Netflix rolls out a Two Thumbs Up button to further improve recommendations

Earlier in 2017 Netflix had a 5-star rating system which was replaced with simpler like and dislike buttons.

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In a bid to enhance user experience, global streaming giant Netflix continues to add new features to its platform. Now, the company has announced the addition of a Two Thumbs Up button apart from the existing like and dislike buttons so that users can mark shows they liked, disliked and truly loved. 

Netflix Two thumbs up graphic

These ratings will help Netflix in presenting even better recommendations that users will more likely want to watch. The new Two Thumbs Up button will appear next to the like and dislike buttons on Netflix’s web, TV, Android, and iOS interfaces. 

Christine Doig-Cardet, director of product innovation and personalization experiences at Netflix, told The Verge, “Members have never had as many great entertainment options as they have right now. Being able to find the shows and movies that you’re going to love is really important. We want to continue to make Netflix the place where it’s easiest to choose something to watch.”

Netflix Two thumbs up TV

Earlier in 2017 Netflix had a 5-star rating system which was replaced with simpler like and dislike buttons. For recommendations, Netflix uses watch history, viewing pattern and like, dislike ratings. Two thumbs up will act as another variable in fine-tuning the recommendations. 

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Abhinav Kumar

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Abhinav is a tech enthusiast who loves to read and write about new things. When not writing about tech, he spends most of his time tinkering with smartphones or computers.

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Q: So if it is going to be about original content, it is also then going to be linked I would imagine to more flexibility when it comes to pricing plans because that is what we are seeing happen at least in markets like India. So are you going to be forced to maybe be much more competitive on the pricing side as well?

A: Netflix is only Rs 500 a month here which is consistent with our global pricing.

Q: Amazon is that much for a year, I believe.

A: Yes, but they do not have our shows. They have some content and then there is lots of stuff on YouTube for free. So think of it as, there is free content, there is cheap content and then what we try to do is have great content, have very unique shows with very special things and to make it easy to subscribe and join.

Read full interview and more regarding indian content, price, oringinal india series. Want to use the best of Indian cultural content, says Netflix CEO Reed Hastings

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