HOOQ, a Video on Demand (VOD) streaming platform co-owned by Sony Pictures, Warner Bros, and Singtel shutdown yesterday after filing for liquidation in March 2020. Hooq is no longer accessible with the website down.
Hooq content that was earlier available on Disney+ Hotstar and Airtel Xstream app also seem to have disappeared. Hooq content on both video streaming platforms was earlier listed with the ‘Leaving Soon’ tag. The content is now no longer accessible. Airtel Xstream app and Disney+ Hotstar website threw up a ‘Content Not Found’ message when we tried opening the Hooq content through direct links.
ACT Fibernet which was earlier offering 2 month of complimentary subscription to Hooq with ACT Fibernet connection has also taken down the Hooq specific page with redirects set towards the main page.
Hooq earlier left a message for its subscribers thanking them for their support.
“For the past 5 years, we gave you unbelievable thrills, heartrending drama, roaring laughs, awesome action, and more. Our goal was to bring you the best entertainment from here to Hollywood. Our hearts are full of gratitude for all of you who shared the journey with us. We’re taking this time to give our thanks, and we appreciate the support for all the times you made us a part of your lives. Five countries, countless hours of entertainment, over 80 million subscribers – and a priceless experience for all of us here at HOOQ. From the bottom of our hearts, thank you, everyone. It’s been amazing getting to serve all of you.”
All subscription renewals and billing charges have stopped so that no accounts get charged. The active subscription of all HOOQ users stands terminated on April 30th.
HOOQ vouchers will no longer remain available for usage with existing subscribers also getting no refund for subscriptions. greylala91, our community forum expressed his disappointment. He said, “I had a yearly subscription with almost 7 months remaining. All down the drain.”
HOOQ had earlier in March filed for liquidation citing that a viable business model for independent, OTT distribution platforms had become increasingly challenging. The rising content costs and fewer returns had made things not satisfactory for HOOQ. It remains to be seen which OTT platform picks up the rights to the content that was earlier with HOOQ.