Exclusive: AmazonBasics Fire TV edition 4K TVs launched in India

With the booming of OTT video streaming apps and the shift from traditional linear TV to viewing content on-demand, the market for smart TVs has been growing and Android TV commands a lion’s share of this market. Fire TV OS is a forked version of Android TV which does not have the Google suite of apps or the traditional play store or google voice assistant but substitutes those with the Amazon suite of apps and app store and Alexa voice assistant.

As of today we only have two TV brands namely Onida and AKAI which manufacture Fire TV Edition smart TVs in India whereas all other major brands like Samsung, LG, Sony, VU, etc have chosen Google’s Android TV OS. The newest addition to the ‘Fire TV edition’ is Amazon’s in house electronic appliances brand ‘AmazonBasics’ which has today launched two 4K LED smart TVs of 50″ and 55″ screen sizes in India with attractive pricing.

Smart TV Features:

AmazonBasics 4K Ultra HD Fire TV uses the power of cutting edge technology to bring you a seamless and immersive TV viewing experience. The Ultra Bright Screen is Powered by Amlogic 9th generation imaging engine for unmatched picture quality and enhanced with Dolby Vision to create stark contrasts and defined highlights. Images come alive with HDR10 that features enhanced colour spacing and infinite detail even in the brightest visuals with HLG. It comes with 20-watt inbuilt speakers and Dolby Atmos provides surround sound to further add to your viewing experience.

The TV is powered by a Quad-core processor and has 3 HDMI ports and 2 USB ports, it supports dual-band WiFi. Secure the content that your children watch with a PIN-enabled control to launch App and view content based on rating restrictions for Prime Video and other supported Apps. Data monitoring support to set Video streaming quality, set data alert for a billing cycle and track data usage. Seamlessly connect your other devices to mirror images, videos and music or plug in your gaming console to create your own big-screen gaming experience complete with action-packed ultra fast-paced visuals brought alive by the A+ grade panel, 3840×2160 resolution, 60 Hz refresh rate and 178° wide viewing angle.

The remote comes with dedicated keys for Prime Video, Netflix, Amazon Music, Apps and Live TV. With built-in Alexa and Alexa voice controls, find and play content from a wide variety of content available across 5000 apps including YouTube, Hotstar, SonyLIV or browse and watch cable channels from a dedicated live tab on your Fire TV home screen. The TV comes with DTH set-top box integration using a USB IR cable which allows you to switch channels using the TV remote without needing the STB remote.

Pricing:

As for the pricing of this smart TV, the 50-inch screen size model is priced at Rs 29,999 (MRP Rs 56,000 with a 46% discount) whereas the 55-inch screen size model is priced at Rs 34,999 (MRP Rs 66,000 with a 47% discount) with Amazon offering additional upfront discount for no-cost EMI on supported payment modes.