Breaking Warner Bros. HBO content to be available on Jio Cinema soon

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Hotstar is ready to lose the 5% who subscribe for HBO rather than the 90% who subscribe for Sports that is why still they are buying the ICC Digital rights and Disney franchise and all. At the end of the day what matters is who you consider as your user.

Suppose there are 100 people 30 will be ready to buy your subscription whatever high the price/content and 30 will not buy the subscription how much low the price along with all the content and the rest 40 will buy depending on the price and good content

For Netflix they are ready to target only the first set of 30 by setting a high price so they can make profit and also by minimising password sharing and account sharing. Whereas Hotstar wants to target the 30 and the 40 by adjusting the price point and number of concurrent users.

Here the problem is like Netflix if you charge amount only for Web series and Movies the fact is we can find n number of websites where we can watch them all for free in high quality so not many will be interested whereas live sports is not like that that is why Hotstar had lot many users main reason they were not in profit was they bought IPL at ridiculously high rate which meant they will not recover the amount invested. I am sure with the amount JioCinema bought FIFA WC they would have also telecasted it at a loss and probably will be telecasting this IPL at loss too. The IPL they will recover the cost from next year maybe they wont point is you have to decide who your user base is and target them for Hotstar it was entire OTT users. Now Hotstar is modifying their library to have a combination of enough sports along with their soaps, movies and web series compared to Netflix who are still concentrating on their niche web series and movie users
Hotstar is Finished mark my words.. they dont have money and intent like reliance..
 
Hotstar is ready to lose the 5% who subscribe for HBO rather than the 90% who subscribe for Sports that is why still they are buying the ICC Digital rights and Disney franchise and all. At the end of the day what matters is who you consider as your user.

Suppose there are 100 people 30 will be ready to buy your subscription whatever high the price/content and 30 will not buy the subscription how much low the price along with all the content and the rest 40 will buy depending on the price and good content

For Netflix they are ready to target only the first set of 30 by setting a high price so they can make profit and also by minimising password sharing and account sharing. Whereas Hotstar wants to target the 30 and the 40 by adjusting the price point and number of concurrent users.

Here the problem is like Netflix if you charge amount only for Web series and Movies the fact is we can find n number of websites where we can watch them all for free in high quality so not many will be interested whereas live sports is not like that that is why Hotstar had lot many users main reason they were not in profit was they bought IPL at ridiculously high rate which meant they will not recover the amount invested. I am sure with the amount JioCinema bought FIFA WC they would have also telecasted it at a loss and probably will be telecasting this IPL at loss too. The IPL they will recover the cost from next year maybe they wont point is you have to decide who your user base is and target them for Hotstar it was entire OTT users. Now Hotstar is modifying their library to have a combination of enough sports along with their soaps, movies and web series compared to Netflix who are still concentrating on their niche web series and movie users
They lost IPL and ISL. Next is BCCI and Premier League rights. ICC and CA rights isn't gonna attract mass sports subscribers for them.
 
Hotstar is ready to lose the 5% who subscribe for HBO rather than the 90% who subscribe for Sports that is why still they are buying the ICC Digital rights and Disney franchise and all. At the end of the day what matters is who you consider as your user.

Suppose there are 100 people 30 will be ready to buy your subscription whatever high the price/content and 30 will not buy the subscription how much low the price along with all the content and the rest 40 will buy depending on the price and good content

For Netflix they are ready to target only the first set of 30 by setting a high price so they can make profit and also by minimising password sharing and account sharing. Whereas Hotstar wants to target the 30 and the 40 by adjusting the price point and number of concurrent users.

Here the problem is like Netflix if you charge amount only for Web series and Movies the fact is we can find n number of websites where we can watch them all for free in high quality so not many will be interested whereas live sports is not like that that is why Hotstar had lot many users main reason they were not in profit was they bought IPL at ridiculously high rate which meant they will not recover the amount invested. I am sure with the amount JioCinema bought FIFA WC they would have also telecasted it at a loss and probably will be telecasting this IPL at loss too. The IPL they will recover the cost from next year maybe they wont point is you have to decide who your user base is and target them for Hotstar it was entire OTT users. Now Hotstar is modifying their library to have a combination of enough sports along with their soaps, movies and web series compared to Netflix who are still concentrating on their niche web series and movie users
Disney spoils its business due to cost cutting, Rivals (Netflix and Jio) will gain with cheap plans. Now Netflix have more users for just Rs.199/- per month than previous years subscription price of Rs.499/- per month.
 
Hope jio will buy the rights of Disney too
Already Disney's 20th fox/Utv some titles catalog renewing Netflix/Prime Video year by year. there're high possibility of some Hulu contents getting through Comcast on jio.
 
Then, they may dig out the contents of Sony. They have money and intent than Sony.
Bob Iger doesn't want to license 3rd party content but he have insisted on multiple conferences already that the company is ready to license their own content to increase cash flow.
 
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