In South india people are crazy after subscribing some OTT, most of people still have DTH and cable connections for modern TVs as primary entertainment, they won't move anytime and nobody care much about Free DD Dish/ Free Channels in South States.My distant relative sells TVs. Only 1% customer wants DTH along with the TVs. Than also most opted's for DD FreeDish. Most of the people buying TV nowadays knows value of Smart TVs along with OTTs. You get unlimited internet for ₹500 that can stream easily 4K. It is aggressively replacing DTH. Problem is OTT players themselves. This mobile centric plans are nonsense. Introduce lower tier ad supported plans or go freemium. There is even demand for 8K content in the market. When people comes to preview content. They watch 4K videos on YouTube before buying.