rahul1117kumar
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Market leader Samsung has cut its television prices by up to 20% for the first time with the maximum cut in the entry-level models of large screen sizes, possibly fearing an assault from Chinese brands led by Xiaomi.
Samsung’s price drop has reduced its price premium over Chinese rivals such as Xiaomi and TCL from 100% to 50-60%, which it expects will protect its turf and also attract newer customers, four senior trade partners of the Korean major told ET.
Samsung slashes TV prices by up to 20% for keeping dragon at bay - The Economic Times
Samsung’s price drop has reduced its price premium over Chinese rivals such as Xiaomi and TCL from 100% to 50-60%, which it expects will protect its turf and also attract newer customers, four senior trade partners of the Korean major told ET.
Samsung slashes TV prices by up to 20% for keeping dragon at bay - The Economic Times
