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MSI to launch sub-Rs 15,000 tablets in India

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Bapun Raz

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3 Nov 2010
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New Delhi: Taiwanese computer firm MSI said it would launch low cost tablets starting Rs.13,999 in the Indian market from Friday.

The tablet series - Enjoy - will include two variants - a 10-inch Enjoy 10 for Rs 13,999 and 7-inch Enjoy 7 for Rs 14,999.

Speaking on the company's low cost strategy, MSI India general manager Eric Kuo told IANS: "Our products do not have some prominent features such as 3G and GPS because we do not see enough market for the same in a country like India currently which reduces the cost of the products to a great extent."

"'Enjoy' series has been designed keeping the ultimate end-user in mind, it offers productivity while on the go and provides more ways to have fun and connect with friends," he added.

The android tablets are equipped with dual 2 megapixel cameras, 4 GB internal storage space micro-SD card slot (max 32 GB) and has a battery life of 5 hours.

In the burgeoning tablet market in India, MSI will have to compete with established brands such as Motorola, HTC, Apple, RIM and Samsung.
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