Don't think Sony should be too disappointed by this outcome for 10 yrs by paying 8200Cr they had rights n earned good n now spending double of it n get just 5 yrs rights doesn't make that sense .
If they r smart they should bid aggressively for Indian Cricketing rights once contract expires with star 2018-19 this will mean Sony will have Indian, South Africa, West Indies, UAE, Sri Lanka n Zimbabwe which will leave Star only with England n Aussies rights along with ICC events:happy:v