Triplecom Media iTap Founder & CEO Kunal Dasgupta also believes that the value of the IPL media rights will not see any dent due to a drop in viewership. He believes that the IPL digital rights will see a lot of interest since digital is where the viewership has shifted over the last few years.
"The big fight will happen for digital rights and not for TV rights. I don't think the TV rights value will be going much above the reserve price of Rs 18,000 crore. These stories of drop in viewership of IPL will not have any impact on the value that the property will garner from the upcoming auctions," he asserted.