IPL Media Rights 2023-2027

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Who will win the IPL Media Rights for 2023-2027 cycle


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Did anyone else notice that the cheerleaders are gone? Like they are completely gone. Who is responsible for this?
 
 
TV viewership has dropped for multiple factors, but it is not a cause of concern because a tectonic shift has taken place in viewership patterns, said Divyanshu Singh, head of sales and marketing, JSW Sports.

"If you look at concurrent viewers on Disney+Hotstar, in 2021 there were 10 million people and right now that number has increased to 13 million," Singh said.
While most OTTs convert 10 percent of their monthly active users (MAUs) into daily active users (DAUs), Disney+Hotstar, which offers sports, especially IPL, has a higher conversion rate of 15-20 percent, he said.

Ambarish Ray, co-founder and CEO of Digital Dogs Content and Media, put it this way: the mobile phone has become the new set-top box and streaming is the new broadcasting.
 
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