HTC recently announced a 24-karat gold
variant of the 2015 flagship One M9
smartphone to celebrate the UEFA
Champions League Final. The Taiwanes
company however while sharing the
images of the new Gold sporting device
on Twitter accidentally revealed that the
photos were taken with an iPhone 6.
Spotted by a Twitter user , the image of
the HTC One M9 Gold variant clearly
showed the iPhone 6 being used to click
the photo in the reflection of the gold
body. Soon after realising its mistake,
HTC deleted the tweet and replaced it
with another tweet. While HTC's social
team may just have unintentionally
suggested that an iPhone 6 can take
better images than HTC's own hardware,
and raised much hue and cry in the
process, the past few years have seen
more than one such incident where a
marketing promotion goes awry and
provides publicity to the wrong brand.
One of the most famous examples is
from back in 2013, when Samsung rope
in Spanish tennis player David Ferrer to
talk about the Galaxy S4. Ferrer however
used an iPhone to send the tweet
praising Samsung's Galaxy S4 .
More recently, Oscars 2014 host Ellen
Degeneres was roped in to shoot a selfie
with a Samsung phone, but then tweete
from backstage with an iPhone.
While Gold editions were limited to luxury
smartphones in the past, the handset
makers have now started offering Gold
colour variants of their flagship phones,
following the introduction of the Gold
iPhone 5s . HTC in the past as well has
launched 'Gold' versions of its flagship
smartphones, the HTC One and the HTC
One mini.
Last month, HTC confirmed that Android
M would be released for its 2015
premium smartphones - HTC One M9 an
HTC One M9+ . Jeff Gordon, Senior Glob
Online Communications Manager at HTC,
in a tweet announced the Android M
update for both the smartphones withou
revealing an exact time-frame. Gordon
had also confirmed that more HTC
devices likely to receive Android M updat
will be announced soon.
http://m.gadgets.ndtv.com/mobiles/news/htc-launches-24-karat-gold-one-m9-with-photo-shot-on-an-iphone-6-701151
