Anyway they should shut down cable TV on fiber and satellite TV Broadcasting channels viewership was declined as per their HQ experts. Still other broadcasters launching channels, if they shutdown other Small broadcasters benefits.
Now they are slowly transforms to digital way, but cable tv/Satellite tv is still popular for masses. Even Disney Star was also sold TV rights of ICC events (2023-2027) to Zee, holds only digital (might stream for free)
It's from 2024 men's ICCs main event, other U19 and women's events both Broadcast and Streaming with Star only. If they want subscribers then they stick with Premium Streaming on both hotstar/zee5.Now they are slowly transforms to digital way, but cable tv/Satellite tv is still popular for masses. Even Disney Star was also sold TV rights of ICC events (2023-2027) to Zee, holds only digital (might stream for free)
Hotstar have exclusive Digital. Mobile users won't subscribe for just 7 matches of Indian team, so they are preferred for free streaming, atleast for ad revenue.
It's like asking food free on hotels, if hotel give everything free what about situation of owner and employees.
Hotstar will stream max 720p to mobiles only for free, not for FHD/4K TV viewers.
If someone air content 720p or FHD/4K with ads On OTT, doesn't mean they're profitable from ads. Ads are sold for 50 paise to 1/2 Rupees too on OTTs.
Ads are major source of revenue for Live Sports, even Amazon Prime was also air ads during live cricket.
But streaming platforms can't breakeven acquired properties just from most of 50 paise to 1/2 Rupees ads without subscription revenue. Also lack of OTT measurement data company, due to these things more advertisers not shows much interest currently.
Hotstar is never get profit if they continue cheap combo packs with Telcos. Now all OTTs should follow Netflix premium strategy Rs.650 per month as per your Profit in OTT business theory, but Indians have their own smart strategy for buying of OTT subs.
