Discussion Crunchyroll App & Website - News and Updates

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Crunchyroll India is promoting Solo Leveling anime - Weekly Tamil & Telugu episode through Rashmika Mandanna social media post



Why is Crunchyroll India producing bizarre promotional videos about anime fans? I hope they get better soon.
 
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Crunchyroll India launched first India brand campaign using Tiger Shroff & Rashmika Mandanna- Campaign Tittle - Wish your World was anime ?, two promos- one featuring tiger shroff playing soccer later watching anime version and Rashmika taking cat to home later seeing world turn to anime and zooms to Crunchyroll logo in their smartphones.

Crunchyroll India - Wish your world was anime campaign promo would air digitally on JioCinema during Tata IPL matches , they have lso planned, OOH marketing strategy and social media outreach plans.





Through 'Wish Your World Was Anime,' Crunchyroll aims to tap into the universal desire shared by anime enthusiasts everywhere – to infuse their everyday lives with the vibrancy, courage, and adventure reminiscent of their favorite anime characters and shows,


“We are thrilled to announce Crunchyroll's first brand campaign in India — a heartfelt milestone for us and the anime community here,” said Markus Gerdemann, senior vice president of marketing of Crunchyroll. “With Tiger Shroff and Rashmika Mandanna joining us, our campaign shines a light on the power of anime as a captivating form of storytelling. India's rich culture and its enthusiastic embrace of anime inspire us every day. What better way to debut the campaign than another milestone cultural moment – the IPL.”





p.s they could have used better background music in campaign , in anime they also carefully craft anime music with same professionalism, probably they made it in hurry the music.
 
It is looking to tapping a growing wave of interest with rock-bottom subscription costs and dubbing shows in regional languages.

 
Crunchyroll unveiled its new brand identity

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https://www.crunchyroll.com/news/an...-evolution-ahead-of-san-diego-comic-con-debut
 
Last year they provided Mega Fan annual plan for ₹699 during Diwali. Hoping for something similar this year as well.
 
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