Discussion Disney+ Hotstar App & Website - News & Updates

[Rd22]

We cant match IPL and ICC/ACC events as India will play just 7 games for entire tournaments, but in IPL every team have Indian national players and most IPL matches are stream in prime time slots.

Still they will sold maximum advertising inventory of prestigious ICC/ACC events Indian matches and other matches, bundling with both Broadcast and Streaming.

 

[Ashok Varma]

Still they will sold maximum advertising inventory of prestigious ICC/ACC events Indian matches and other matches, bundling with both Broadcast and Streaming.

Now all OTTs are in Jio way for Ads, even in Non-sports category also. Soon Amazon Prime and Netflix will launch ad supported plans in India.

 

[Rd22]

Now all OTTs are in Jio way for Ads, even in Non-sports category also. Soon Amazon Prime and Netflix will launch ad supported plans in India.

Slowly these things make OTTs Premium viewers uncomfortable everywhere, showing ads like ads with Satellite TV.

 

[Deep Mody]

"The move to lift the paywall for mobile-only viewers of both, the Asia Cup and the ICC Men’s Cricket World Cup, is aimed at further democratizing the game of cricket and making it accessible to as many mobile users in India as possible for the duration of the season," the company said in a release.

More than 540 million smartphone users across India will have the opportunity to watch the Asia Cup and ICC Men’s Cricket World Cup for free, it added.

Disney+ Hotstar has also enabled free streaming for tablets.

“Disney+ Hotstar has remained at the forefront of the rapidly evolving OTT industry in India and the various innovations we have introduced to continue enhancing the viewer experience has allowed us to delight our audiences across the region. Making the Asia Cup and ICC Men’s Cricket World Cup available to a wider audience, we believe, will help us grow the overall eco-system,” said Sajith Sivanandan, Head of Disney+ Hotstar.

Disney+ Hotstar to stream World Cup, Asia Cup for free to half a billion smartphone users in India

Disney+ Hotstar has announced that more than 540 million smartphone users in India will be able to watch the Asia Cup and ICC Mens Cricket World Cup for free on its mobile streaming platform. The announcement is aimed at "democratising the game of cricket" and making it accessible to more...

economictimes.indiatimes.com

 

[KGF]

Disney+ Hotstar has remained at the forefront of the rapidly evolving OTT industry in India and the various innovations we have introduced to continue enhancing the viewer experience has allowed us to delight our audiences

They meant to say Jio, not D+H.

 

[StoriesWithPK]

Slowly these things make OTTs Premium viewers uncomfortable everywhere, showing ads like ads with Satellite TV.

You do know there are ad-free versions of Netflix right?

There will always be consumers for Premium service. That is one of the reasons HBO thriving even when cord cutting is at a high in the US.

 

[Neall]

Disney+ Hotstar has remained at the forefront of the rapidly evolving OTT industry in India and the various innovations we have introduced to continue enhancing the viewer experience has allowed us to delight our audiences across the region.

If u are at the forefront of everything and want to enhance viewer experience then telecast cwc23 in 4k at least on OTT

& 50/60 fps streaming too

 

[Rd22]

In our view, this move will negatively impact subscription revenue growth for global/broadcaster led OTT platforms which are SVOD/freemium based respectively. Offering premium content free does not augur well, as Indian OTTs already deal with challenges like lower ARPU, high content cost, a fragmented market and dominance of social, search and commerce in the ad market,” Taurani stated.

As per our note free-for-view IPL may doom OTT market released on 10 January 2023, offering the most expensive content, free of cost has caused disruption in the fragmented and price-sensitive Indian OTT market, as JioCinema has been unable to recover more than 35% of its content cost by going pure advertising-based video on demand (AVOD), in line with our expectations.

Free content would lead to higher losses for OTTs, says Karan Taurani as Hotstar announces free streaming for two tournaments

No large OTT platform has been able to undertake price hikes in the past six months, due to the disruption caused by JioCinema which offers movies, originals, and cricket content free, Taurani stated

bestmediainfo.com

 

[Shubh_1733]

 

[Ashok Varma]

In our view, this move will negatively impact subscription revenue growth for global/broadcaster led OTT platforms which are SVOD/freemium based respectively. Offering premium content free does not augur well, as Indian OTTs already deal with challenges like lower ARPU, high content cost, a fragmented market and dominance of social, search and commerce in the ad market,” Taurani stated.

As per our note free-for-view IPL may doom OTT market released on 10 January 2023, offering the most expensive content, free of cost has caused disruption in the fragmented and price-sensitive Indian OTT market, as JioCinema has been unable to recover more than 35% of its content cost by going pure advertising-based video on demand (AVOD), in line with our expectations.

Free content would lead to higher losses for OTTs, says Karan Taurani as Hotstar announces free streaming for two tournaments

No large OTT platform has been able to undertake price hikes in the past six months, due to the disruption caused by JioCinema which offers movies, originals, and cricket content free, Taurani stated

bestmediainfo.com

Hoststar vs Jio cinema not comparable here as Jio cinema is a newbie in Sports streaming as no OTT/data user knows Jio cinema have Cricket streaming, but every user knows Hotstar have cricket centric streaming of every tournament from last 7 years.