Crunchyroll in 2023 launched marketing efforts to increase awareness and grow subscriber base They have diverse genre of anime series
Shonen, Shojo, and
Seinen. Anime like
One Piece, Jujutsu Kaisen, The Kingdoms of Ruin, Rurouni Kenshin, and
Goblin Slayer are some of the popular shows on the platform.
Crunchyroll has 13 million subscribers worldwide, India has huge growth potential . they have interactive points in comic con events in India to reach out to anime fans. they are seeing huge popularity and with anime in comic con events. They don't want to confine with only celebrities', they also want to connect, micro, niche or small influencers . they want to be synonymous with anime in India.
Though there are other OTT as well like Netflix, Disney+ Hotstar etc. they offer anime with only Japanese audio and few select series with hindi dub, only Crunchyroll is focusing on dubbing most of anime series in Hindi, Tamil & Telugu dubs. they want to build anime library including solo levelling to increase anime fandom. released dubbed episode has got positive feedback from fans.
They prefer digital medium, still would also utilize physical media to promote their shows . The Out of home ( OOH) advertising they did with ju jutsu kaisen , one piece, spy x family in Indian cities through hoarding & bus shelters to promote anime shows.
According to research done by the
International Market Analysis Research and Consulting Group, the Indian anime industry is projected to grow at a 13.30% compound annual growth rate within 2023-2028.
Akshat Sahu anticipates India to become 2nd largest anime market after china in coming years.
Crunchyroll’s director of marketing (APAC) delves into the platform’s growth in India, collaborations, and embracing localised content.
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