The proposed amendments to the rules aim to bring transparency, strengthen the regulatory regime, protect consumers' interests, and encourage free and fair competition, a government statement said.
Aka fake hyped sales. I don't get how they got away with it for so long. These OEMs enhanced their brands with artificial shortages. Now it won't even matter much as they are already famous.
It's not for all the flash sales. Specific to certain type only.
"Certain e-commerce entities are engaging in limiting consumer choice...wherein one seller selling on platform does not carry any inventory or order fulfillment capability but merely places a 'flash or back-to-back' order with another seller controlled by platform," the Ministry said, proposing a ban on certain kinds of flash sales.
"This prevents a level playing field and ultimately limits customer choice and increases prices."
The government's statement clarified that conventional flash sales by third party sellers are not banned on e-commerce platform.
If the government is trying to be socialist, people have problem, if the government is trying to open up the economy and privatise certain sectors, people have a problem.
Some people will always bitch about the functioning of our Central Government, be it anyone in the power.