To increase average revenue per user (ARPU), telecom service provider Bharti Airtel has scrapped the minimum recharge plan of Rs. 99 in seven more circles, including Andhra Pradesh, Bihar, Himachal Pradesh, Karnataka, North East, Rajasthan, and Uttar Pradesh. The telco has already discontinued offering the Rs. 99 prepaid recharge plan in Haryana and Odisha in November 2022.
Airtel is now offering Rs. 155 plan to its prepaid customers in these circles as the new minimum monthly recharge plan. “In line with our focus on providing a better customer experience, we have discontinued the metered tariff and introduced an entry-level plan of Rs. 155 with unlimited voice, 1 GB data, and 300 SMS. Customer can now use this plan with no constraints. We believe this plan will prove greater flexibility, convenience, and superior value,” said an Airtel spokesperson.
Airtel’s Rs. 155 prepaid plan offers unlimited calls, 300 SMS, and 1GB of mobile data. It comes with 28 days of validity and HelloTunes at no additional cost. In contrast, the discontinued Rs. 99 prepaid plan offered outgoing calls at 2.5 paise per second and 200MB of data with 28 days of validity. The company is expected to discontinue Rs. 99 minimum prepaid recharge plan in more circles soon.