Bharti Airtel today announced the unveiling of Xstream Multiplex on the Partynite Metaverse platform. The Xstream Multiplex will be an extension of Airtel’s Xstream Premium offering.
The Xstream Multiplex platform will be a 20-screen platform with access to content portfolios of leading OTT partners. The viewers can get complete access to the multiplex upon subscription to a plan. The multiplex will offer a sampling of top original shows and movies with content pieces such as the first episode of an OTT original.
“Airtel’s Xstream multiplex provides a larger-than-life experience, which brings together Web 3.0 apps and immersive storytelling, and an assortment of content from our partners. We all know people’s love for movies and entertainment in India. Through the metaverse, we are looking to tap into a larger audience, giving content enthusiasts an opportunity to sample Airtel’s Xstream Premium offering and, thus, aiding in driving higher adoption.”
Shashwat Sharma, Director – Marketing, Airtel
The multiplex will also offer the initial minutes of a movie in regional languages, besides English and Hindi. The Xstream Multiplex will offer an immersive content experience and multiple engagement layers for the users to interact. The idea has been conceived by Essence and developed by Gamitronics. Users can download the application for Android and Windows Desktop.
Rajat Ojha, Founder of Partynite (Gamitronics), said, “We are delighted to partner with Airtel and bring alive India’s first multiplex in the metaverse. Airtel Xstream Premium’s multiplex experience is one of the most scalable use case scenarios for the metaverse. Future opportunities here include movies, music, live events and premium sports streaming. Apart from the robust scope, it will also allow social engagement, open up newer methods of content delivery and, of course, provide an immersive experience at the core of it.”