Zee5 on Thursday announced the launch of an UPI based facility on connected devices which will allow Samsung Smart TV users to ”scan and pay’ by selecting the ‘UPI payment’ mode, ‘scanning the QR’, and ‘paying on their UPI app.’ The app will empower users by democratizing the payment process and allowing customers to make payments through their smartphones.
Sharing more insights, Mr Rajneel Kumar, Business Head – Expansion Projects & Global Head of Products, ZEE5 India stated, “ZEE5 has been leading the way in innovation through technology with constant upgrades to our interface and navigation to make things smoother for users. In an industry-leading initiative, ZEE5 is now offering users the option to make their payments easily online while watching their favourite content through smart TV Apps. The latest update of the ZEE5 app on Samsung Smart TVs has already made UPI QR payments available to users. Customers can now choose their plan, make the payment through UPI within seconds by scanning the QR code, and then continue streaming. This is an exciting juncture for ZEE5 as very few sectors offer this option and we are the first platform in this industry to explore this. ZEE5 has been a pioneer in integrating new technology and options and this is another step that will drive forward our growth.”
“At Samsung, our approach has always been to provide customer centric and meaningful innovations that offer convenience to our consumers. A welcome addition to the Samsung ecosystem, ZEE5 will now enable payments through UPI on their platform by scanning the QR code and paying on smartphones. OTT platforms have become the new norm for consumption of entertainment and this unique feature will provide a seamless and integrated service for our customers,” said Mr. Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.
Praveena Rai, COO, NPCI said, “We are happy to associate with Zee5 and provide a unique offering in the form of UPI scan and pay to the Samsung Smart TV viewers. We believe the QR scan feature will help them start or renew their Zee5 subscription instantaneously while staying connected. In today’s times where OTT platforms are becoming an integral part of millions of lives, innovative offerings like UPI QR empower viewers with a new level of convenience and comfort which we understand is the need of the hour. We are confident that our strategic alliance with Zee5 is poised to offer customers a delightful digital payments experience.”
Narendra Yadav, Vice President, Paytm said, “We are happy to partner with Zee5, which is one of India’s leading entertainment networks. With Paytm UPI, users can now make quick subscription payments through their smartphones and get access to an exciting world of digital entertainment. We look forward to bringing new innovations together with the company.”