- Zee5 Club subscription launched at ₹365/year
- Offers simultaneous streaming on 2 screens
- Viewers will be shown non-intrusive ads
Zee5 which aspires to be India’s entertainment super app has today announced the launch of a low-cost subscription tier called ‘Zee5 Club’ for its viewer base that finds the premium subscription of ₹999 an expensive proposition and is looking for a more affordable subscription option albeit with limited premium content portfolio. Zee5 Club membership will be available for just ₹365 for an annual subscription, this pits it in direct competition with Disney+ Hotstar’s VIP offering which is available for ₹399/year.
Zee5 Club membership gives access to content in all 12 languages that are offered by the platform. It allows the subscriber to view most popular shows like ‘Kundali Bhagya’, ‘Kumkum Bhagya’, etc before its telecast on TV. Where Zee5 premium gives access to the entire Zee5 originals and Alt Balaji catalog, Zee5 Club gives access to select family-oriented Zee5 originals and Alt Balaji shows like ‘Fixerr’, ‘Coldd Lassi aur Chicken Masala’, etc. It also enables the subscriber to watch Zindagi digital shows. Where Zee5 Premium gives access to 4500+ movies, Zee5 Club gives access to 1000+ movies. It offers the ability to view 90+ live TV channels.
“We are a customer obsessed OTT platform and the launch of ZEE5 Club is a result of the feedback we received from our consumers. Furthermore, democratising access for all Indians to their favourite entertainment content, at a value price, was brewing as an idea for the longest time. With a strong consumer value proposition, ZEE5 Club will help us to board every Indian and provide them with a hyper-personalised and a seamless content viewing experience all at ₹365/year.”Speaking about this new offering, Rahul Maroli, Senior Vice President and Head SVOD, ZEE5 India said
Where Zee5 Premium offers simultaneous streaming on 5 screens, Zee5 Club offers simultaneous streaming on 2 screens. Where Zee5 Premium is completely Ad-free, Zee5 Club will only remove intrusive video ads but the subscriber will still be shown non-intrusive banner ads while streaming the content. The subscriber will have the option of upgrading from Zee5 Club to Zee5 Premium at any point during the subscription period by paying only the difference in subscription fee (The remaining duration of validity in days will be counted as a credit to be utilised against the Premium subscription fee).