Vi expands retail footprint in India, opens 300 new Vi Shops across five circles

Vi has announced the roll-out of 300 new format Vi Shops across rural markets in Maharashtra, Tamil Nadu, Kerala, West Bengal, and Western Uttar Pradesh.

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To increase the retail footprint at the sub-district level in India, Vodafone Idea (Vi) has announced the roll-out of 300 new format Vi Shops across multiple towns in Maharashtra, Tamil Nadu, Kerala, West Bengal, and Western Uttar Pradesh. The company also plans to strengthen its local presence and improve engagement with mobile users by increasing its retail footprint and covering more rural areas in the coming months.

“Vi customers in Indapur, Maharashtra; Hapur in Western UP; Basirhat in West Bengal; Usilampatti in Tamil Nadu; Payyoli in Kerala; and hundreds of other such towns will now get access to quick, efficient, face-to-face service from Vi, along with a range of differentiated products and offerings for the new age mobile users,” the company said in a statement.

According to Vi, customers in Tier 3 cities will receive a uniform Vi experience at Vi Shops with quick support and handholding. The design of the new format Vi Shops at the sub-district level is similar to the existing Vi Stores in urban locations. Further, Vi Shops will offer the entire catalog of Vi prepaid products and services and provide less tech-friendly users get Vi services effortlessly.

“There is still a large segment of customers in Rural India, who prefer the comfort and familiarity of face-to-face service through the physical Retail format. Further, rural has been driving the growth of mobile internet usage in India. To cater to this demand, we are taking a renewed approach to our rural retail strategy, through our Vi Shop concept, which will enable millions of Indians to digitally connect for a better future,” said Abhijit Kishore, COO of Vodafone Idea Limited.

With this new format, the company also seeks to enhance engagement with rural consumers by delivering a wide bouquet of offerings in areas such as Jobs & Skilling, Govt. Exam preparation, English language skills, and more.

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Sumit Roy


Sumit is the Editor-in-chief at OnlyTech. He loves to cover news about Windows PCs, Android, Smart Devices, and more. You can always find him experimenting with electronic devices when not in front of a computer.

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Considering the fact that they have the most amount of liberalised 4G ready spectrum among all operators currently, it's a shame if they can't handle the increased data traffic when an operator like Jio is handling it better with limited spectrum. This only implies that Vodafone Idea is reducing the number of towers to save on the cash outflow, no matter how much they advertise about adding MIMO towers. They will add towers only in Metro cities where they get return on investment, smaller cities and rural areas will face severe congestion on Vodafone Idea network.

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yesterday the Network of Vodafone,Idea & Airtel was horribly down. From morning to afternoon there wasn't any network of Airtel & Idea, but on Vodafone it was slow. so I used JIO's 2GB daily data that time. after 5pm the network became normal so started using Voda and my 3GB daily data expired at 6:18pm. but the files I put on downloading continued!

View image at the forums

Then I thought what if my main ac balance was deducting, but checked that main bl is zero. Then how come my Vodafone SIM giving me free data at 2-3mB/s?!!

View image at the forums

well.. I used ~24GB DATA by Vodafone from 6:18pm to 8:45pm!! at 8:45pm my mother made a call so I had to stop, then at 9:20pm I tried again, but the speed slowed down to 12-18kB/s.

(I gave my Hotspot password to 3 neighbor friends last month, so that they can also use some of my 7.4GB daily data. But there were few days when they used so many data that at evening I coundn't use the internet. I don't know if it's miracle or not but I think for giving away free wifi for a month I got this free data! #just_my_thoughts)

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