Tata Play and Amazon Prime team up to offer Prime advantages to viewers across TV and OTT

Tata Play, the largest content distribution platform has partnered with Amazon Prime, to provide DTH and Binge subscribers with multiple ways to watch Prime Video Lite. Amazon Prime Lite is available in addition to the company’s current DTH plans, which also include TV channels.

The company has also launched new Binge packs, where customers can choose all 33 over-the-top (OTT) platforms or select 6 apps at a reduced monthly subscription fee. Tata Play subscribers can also sign up for the annual Amazon Prime subscription through Tata Play manage packs portal, with a one-time only introductory offer. For Rs. 349 a month, you can get access to all 33 OTT channels along with Prime Video. Alternatively, you can subscribe to any 6 OTT apps, including Prime Video, for Rs. 199 per month.

While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition.

said Harit Nagpal, Managing Director and CEO, Tata Play

At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series. The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.

said Gaurav Gandhi, vice president, APAC & MENA, Prime Video

With Amazon Prime Lite, Tata Play subscribers will be able to watch the entire catalogue of shows and films on Prime Video, including original series like Panchayat, Mirzapur, The Family Man, Farzi, and many more. Content can be viewed by viewers on any two screens that is either Mobile or TV.

In addition to the above, members will also receive other Prime Lite perks like same-day delivery across more than one million products and next-day delivery across more than four million products while shopping on Amazon. Customers will also get early access to sales and exclusive deals. Over 30+ national, international, and regional apps can now be streamed through Tata Play Binge after the inclusion of Amazon Prime Lite.