Meta has announced that it is merging Facebook, Instagram, and Messenger settings in one place. The company is rolling out a new Accounts Center that will allow users to find and manage settings, such as personal details, passwords and security, and Ad preferences, across multiple Meta-owned apps.
Apart from bringing Ad preferences to the Accounts Center, Meta is also making improvements to some ad settings controls that can help users understand and manage their ads experience across Meta technologies. “We’re updating our Data about your activity from Partners’ control, which is now called Activity information from ad partners to help people easily understand how their activity sent from other websites and apps is used to power the ads they see,” said Robert d’Apice, Director of Product Management, in a blog post.
“We’re making it easier for people to understand their options when it comes to seeing ads shown by Meta on other apps and websites. Finally, we know people want more control over the ads they see, which is why we’re exploring new ways to give people the ability to see more ads about the things that interest them, in addition to the existing option of seeing fewer ads about things that don’t interest them,” he added.
Bundling more than one account to the same Accounts Center is optional, and user can keep their accounts separate. Meta has started to roll out the new Accounts Center today and will gradually roll out to all users on Facebook, Messenger, and Instagram in the coming months.