Meta introduces new features to help creators earn on Facebook and Instagram

Meta has announced new features to help creators earn money on Facebook and Instagram. The company is adding a digital collectibles tool to allow creators to create their own NFTs and sell them on Instagram. Further, Meta is expanding subscriptions on Instagram to all eligible creators in the United States. “At Meta, we’re building products to help creators reach an audience, grow their communities, and earn a living,” the company said in a blog post.

Creators will be able to make their own NFTs (digital collectibles) on Instagram and sell them on and off the social media platform. Creators will be provided with an end-to-end toolkit, from creating using the Polygon blockchain to showcasing digital collectibles and selling them. Fans and followers can support their favorite creators by purchasing their NFTs via the Instagram app.

According to Meta, digital collectibles can include videos, and the company is also adding support for Solana blockchain and Phantom wallet. Instagram is testing this feature with a small group of creators in the United States and will expand to more countries later. Instagram will show information such as collection names and descriptions for OpenSea-enriched collections.

All eligible creators in the United States will have access to subscriptions on Instagram. It will help creators to earn predictable income and connect more closely with their most engaged followers. “Since launching subscriptions earlier this year, we’ve seen creators like Cole Sprouse (@colesprouse), Alan Chow (@alanchikinchow), and Skai Jackson (@skaijackson) use subscriptions to get even closer to their most engaged supporters,” the company said.

Additionally, Meta will automatically enable Stars on public creator content, which makes it easier for its users to discover Stars on Facebook and Instagram Reels. Further, users will be able to learn and use Stars at more places across Facebook. The company is testing this feature with select creators globally.

Meta is introducing gifts on Instagram to help creators with a new way to earn money from their fans on Reels. Fans can send gifts on Reels by buying Stars on Instagram and show support to their favorite creator. The company is testing this feature with a small group of creators in the United States and will expand to more countries later.

Lastly, the company is introducing a professional mode for Facebook profiles, a new profile setting that will allow creators to build a public presence while maintaining their personal Facebook experience. According to the company, “Professional mode offers creators, and anyone that wants to become a creator, a set of tools and opportunities to begin growing a global community from their profile.”

It will also help creators to become eligible to earn money via Stars, show ads on Facebook Reels, in-stream ads, and Reels Play. Users will also have access to content and audience analytics, educational resources, and more tools.