Meta-owned social media platform Instagram has extended the length of its TikTok rival ‘Reels’ from 60 seconds to 90 seconds allowing creators to make a little lengthy video and express themselves in a better way.
“You will have more time to share more about yourself, film extra behind-the-scenes clips, dig deeper into the nuances of your content, or whatever else you want to do with that extra time,” wrote Instagram in its official blog post.
Apart from this, the platform has added the ability to directly import their audio to reels so that creators can add commentary or background noise from any other video that is at least 5 seconds long on your camera roll.
Creators can also add polls, quizzes and emoji slider stickers on their Reels which were previously only available with Instagram Stories to increase engagement with viewers. Templates are another new feature that allows you to create Reels using another one as a template.
It automatically loads the audio and clip placeholders of the template, making creation of new Reels easier and faster. All new features will be rolled out globally over the next few weeks.