Flipkart the E-commerce giant has today announced the launch of its hyperlocal delivery service in select localities in Bengaluru. The service dubbed as ‘Flipkart Quick’ promises delivery from an assortment of over 2000 products across categories from local hubs under 90 minutes. This pits it against Amazon’s ‘Prime Now’ offering which offers delivery of Amazon fresh products in 2 hours.
The service includes products from categories like grocery, dairy and meat products, mobiles, electronics accessories, stationery items, and home accessories in the first phase. Flipkart customers can either get the products delivered within 90 minutes of placing the order or choose a 2-hour slot as per their convenience. The delivery service is available from 6 AM up to midnight and will attract a minimum delivery charge of Rs29.
“With Flipkart Quick – our Hyperlocal capability, we have the potential to bring together the whole network of neighbourhood Kirana stores onto our platform with just a click,”
Sandeep Karwa, Vice-President, Flipkart, said om a statement.
He said hyperlocal capabilities are a great model for India as households are already used to their neighbourhood Kirana stores. “In fact, Indian families are so comfortable with what we call the ‘hyperlocal context’, that there is a tendency to develop deep, familial ties with vendors, shopkeepers and service providers – now with the convenience of e-commerce,” he said.
At the time of launch, ‘Flipkart Quick’ will be available in Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram and Indiranagar localities of Bengaluru. In the next few months, the service will be expanded to 6 other cities. The service will move away from the pin code system and embrace a location mapping approach for precise delivery location and faster deliveries.
