Walmart owned E-commerce platform Flipkart has said that it has ramped up its Grocery operations throughout the country to now be available in Tier 2 and Tier 3+ cities like Ajmer, Amritsar, Bhuj, Bokaro, Daman & Diu, Dehradun, Kanyakumari, and more. With this, Flipkart Grocery is serviceable in 1,800 cities and 10,000 PIN codes across 23 states.
“The e-grocery market continues to see increased demand as consumers from tier 2 and 3 markets will get access to high-quality selection of staples and household items from reputed brands at great value. We are committed to bringing this shopping experience to consumers all over the country, as we strengthen our selection, invest in FPOs and fresh produce, and scale up our supply chain,” said Flipkart Grocery vice president, Smrithi Ravichandran commenting on the development.
Expecting a boom in demand, within the last 2 years the company has made significant investments in its Grocery business with 22 pan-India grocery fulfilment centres spread across a 25 Lakh sq. ft. area. It has also created thousands of direct, indirect jobs and supported local employment. Flipkart will partner with local farmers as well to bring fresh products directly to its customers and offer farmers a platform to sell their products.
Compared to the previous year the homegrown company has seen 2.3 times growth in total orders and revenue of Flipkart Grocery. Some of the cities where the highest number of grocery orders were placed include Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, Lucknow, Mumbai, NCR, Patna, and Pune.
Grocery is a booming market in India especially after the COVID-19 pandemic and is expected to be worth $850 billion by 2025. This move of Flipkart will help to take on competitors such as Amazon Fresh, Tata’s BigBasket, JioMart, SoftBank-backed Swiggy and blinkit (formerly called Grofers) among others.