No matter what Xiaomi may say, at the end of the day the company which continues to dominate the Indian smartphone space is BBK ELECTRONICS which markets it's products under 4 brands OPPO, VIVO, Realme and OnePlus. So with its pseudo internal competition between it's own brands it increases the chances of the consumer picking one of its own phones rather than that of a competitor company. Which is also why Xiaomi is seperating its own sub brand Poco into an independent brand.