its not like everyone just want freebies..i also come from Rural area..I dont wnt any free service..but all i want is only Gud service n affordable prices..I am using jio since last 3 years .. which is no more free..but I still have been using Continuselly ..Bcz JIO is still providing me Gud service that too In My budget..so i dont need any free offers.. Ppl dont need free ..they just want Value N affordable service..thats it..If some rural market with limit users has monster market share of particular service provider. No point of expanding there as rural India prefers freebies over quality. And since freebies have been limited. It would be difficult acquiring new customers.