We can say how competition is great and all, but still we used to pay some 200-250 for 1 GB data(~Irrespective of network). So if an operator is unethical, not innovative and not in the mood to adopt the changing environment and new tech, then it is bound to fall. Here i am not saying that competition is not needed. I am just saying even with 5-6 cos, we have to pay a large sum for 1 Gb data. Compare to that we are now paying very less, even the cheapest in the world(With less telecos). So if in future jio will also behave like these airtel, voda, they will also have to shutdown their shop. That is the rule of market! So don't be emotional. Make good use of the all the benefits you are getting as a customer. And of course pay price for that.