Sony's telecast of 2007 Cricket world cup is legendary.They used to return to live cricket after 1st ball of the over was bowled and sometimes after couple of deliveries.Poor Steve Waugh who was in Kolkata during this time working for his charity commented that it seems that Match is being shown in between the adv. breaks rather than the Ads. playing in between the match.If i am correct this poor telecast lead to a PIL and subsequent directives to Sony to cut down their ads.