Their problem is having deals with telcoms Airtel, Vodafone-Idea which are providing content to watch freely on Mobiles. Reg Premium sports, other than Cricket, Football, WWE others are niche and have no value for an average consumer. Its not like Hotstar where they have 200+ Live days of Cricket and Premier league, Bundesliga, F1 races etc during the normal times that to costs only 400 bucks per year.
Imo their main issue is their pricing charging 999 bucks for mediocre content isn't gonna take them. Any where. other than some network shows are unable to provide premium shows and movies(They Have licensed them to Prime and Netflix which tells you they are more worried about revenue than Service growth.)