Yeah. They already told that its premium. (Off-topic: One Plus already deviated from their core policy when it was launched. They were trying to be alternative for premium in affordable price range, targeting Apple. Now they are moving towards apple's policy, being an expensive premium.)
Definitely it will be > 1 lakh and will be On par with LG or Samsung in terms of pricing... Meanwhile Xiaomi is expected to launch redmi 70 inch tv, which should be more than 50k..
It's confirmed... OnePlus TV will be launched as Amazon exclusive during the Amazon Great Indian Festival. ITV logo added to new launches section of the festival.
My source has sent me an image of back of OnePlus TV cardboard. Price mentioned for 138cm. Now I'm doubtful about the accuracy of the image, because the price there says ₹149900, but the 1 in the price looks a little off position, and ₹ symbol is situated slightly more far off from '1'