OnePlus to open its first ever experience store in India on January 7

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While OnePlus sells its products online via an exclusive partnership with Amazon, the company is now going offline, sort of. The company has announced opening of its first experience center in India. Scheduled to open in Bengaluru on January 7, the experience store is spread in an area of 14,000 sq ft. The store is located at Hira Property at No 5, New No 213, Brigade Road, Bangalore.

OnePlus India
@OnePlus_IN
Hello India. Our first OnePlus Experience Store is opening soon and you should drop by!
onepl.us/9d

We even spotted the OnePlus store in Bengaluru today.

Rajat Agrawal
@rajatagr
The new @OnePlus_IN digs. Not sure if they are relocating their corporate office as well. Looks like it though.

OnePlus also announced that on the day of the store’s launch it has some surprises in store, and a chance to catch Pete & Carl in person! Three lucky fans will receive OnePlus All Access Passes, which guarantee them an opportunity to spend time with Pete & Carl and win some merchandise. To participate in the contest to win the all access card, users need to tell OnePlus in comments on their Facebook Advert page , why they deserve a chance to meet Pete & Carl.

Additionally, OnePlus also has some launch day offers at the store under which users can purchase the OnePlus 3T 64GB and 128GB in Gunmetal and OnePlus 3T 64GB in Soft Gold, among other OnePlus devices on offer that day.

Considering that OnePlus sells its products online only, in all probabilities the experience store would not double up as an offline sales store. Instead, the store will be limited to showcasing its latest releases and offer demonstration for its devices. OnePlus India’s general manager Vikas Agarwal also confirmed to Economic Times , that “opening of its experience store doesn’t mean any change in its online sales model. The OnePlus smartphones will still be available exclusively on Amazon India, as the online-sales model gives the company the pricing advantage.”

OnePlus further revealed that the company plans to expand the number of such centres across India, which, however will be based on the success of the first one. “OnePlus experience store will offer consumers the option to ‘touch and feel’ the phones before purchasing them online ET reported. In addition to that, Vikas Agarwal also told the publication that OnePlus plans to locally manufacture the OnePlus 3 smartphones in India starting next quarter.

OnePlus is known for launching ‘flagship-killers’. Last year, the company launched the OnePlus 3 at a price of Rs 27,999. The smartphone competes against smartphones like Samsung Galaxy S7 , Google Pixel , Apple iPhone 7 . The company later followed up with a new variant called the OnePlus 3T . Pricing of the OnePlus 3T starts at Rs 29,999.

OnePlus to open its first ever experience store in India on January 7
 
OnePlus opens its first 'Experience Store' in India

Chinese smartphone maker OnePlus on Friday opened its first ' Experience Store' in Bengaluru that will be a one-stop destination to experience the complete range of OnePlus products.

The store will provide customers with first-hand opportunity to come and have an immersive experience of all OnePlus products, including smartphones, accessories and lifestyle merchandise.

"We are pleased to launch our first-ever experience store in India, one of our most important markets, and dedicate it to the OnePlus community who is the core of our very existence," said Vikas Agarwal, General Manager, India, OnePlus, in a statement.

The store will also act as a hub of various community engagement activities.

oneplus opens its first 'experience store' in india, Telecom News, ET Telecom
 
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