Another few lack viewers are not able to take subscription due to payment gateway crash due to mass subscription including jio and flipkart (if it had not happened maybe we might or will see 2cr also)
You can take off the sticker while it's new. Stick it on a butter paper. Keep it in a safe, dustless place and preserve it. When you want to sell your TV, just put the sticker back.
Earlier Record for Concurrent viewers was 1.86 Crores - CSK V MI in IPL 2019
Then the record was broken by CWC 2019 IND V NZ - 2.56 Crores..
Today the massive surge of viewership was because Hotstar had given access to all people bcoz Payments issue.
Also, you have to note that during 2019, pre Disney+Hotstar era Jio had exclusive access to All Sporting properties on offer at Hotstar and USA Hotstar had moved their content to ESPN+ now.