The BCCI has revised the base price/Per Match Value (for 2018-19) and the bidding increments on the total value for five contract years covering 102 matches.
The BCCI has revised the base price/Per Match Value (for 2018-19) and the bidding increments on the total value for five contract years covering 102 matches.
After sparring with DTH and DPO's, they have no choice but to win the rights at any cost. If they loose, then they will find no one for subscription and ad revenue.
Star sports has to buy this otherwise there will be no takers for their cricket highlight channels.
But this time it wouldn't easy as the process is a clean one