Telecom giant Bharti Airtel on Tuesday announced the launch of new prepaid plan bundled with ZEE5 Premium content for its customers. The new proposition is part of Airtel’s strategic alliance with Zee5. The prepaid plans will allow Airtel smartphone customers to unlock full Zee5 premium content catalogue with high-speed data allowance and unlimited calling benefit.
Airtel’s Rs 289 prepaid plan will offer unlimited calling, 1.5GB/day, 100 SMS/day, with full access to the entire ZEE5 catalogue. The prepaid plan comes with a 28 days validity and access to Airtel Thanks benefits.
Airtel has separately launched a Rs 79 topup which will offer subscription to the entire Zee5 catalogue for 30 days. The topup will be available through the Digital Store section on Airtel Thanks app.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “With massive surge in consumption of digital content on smartphones, Airtel’s new prepaid packs make it simpler for millions of customers to access rich content from ZEE5 without having to worry about managing separate subscription charges. Our users can enjoy this exclusive content offering on Airtel 4G, which has been consistently rated as India’s top mobile network for video by global experts.”
Manpreet Bumrah, Vice President – Business Development & Commercial Head, ZEE5 India said, “During such unprecedented times, we urge all the citizens to stay home and stay calm, while we continue to serve the best of entertainment content across languages, genres, and a spectrum of devices. Our partnership with Airtel enables us to maximise reach by appealing to a large base of Airtel consumers present across the country. With this proposition, we are enhancing our existing relationship and reach through prepaid bundle & top-up plans further democratising access to world class entertainment at consumer’s fingertip.”