Weeks after Voot content onboarded Airtel Xstream, Bharti Airtel today announced its partnership with Voot to onboard more premium digital content to Airtel Xstream platform that will see Airtel Xstream users get premium access to Voot content on multiple screens across TV on the Airtel Xstream Box as part of the Airtel Xstream Bundle, and on smartphone with the Airtel Xstream app, and on PC through the dedicated microsite for Airtel Xstream on web.
Voot has a rich portfolio spread across 7 languages – English, Hindi, Tamil, Gujarati, Kannada, Bengali & Marathi which includes movies, originals, and new episodes from Viacom18 channels including Colors and MTV India.
Voot content on Airtel Xstream included shows like Shubharambh, Naagin, Love School, MTV Roadies, Thapki Pyar Ki, Choti Sarrdaarni, Nasti Pinky Ki Lambi Love Story, Vidya, Ram Siya Ke Luv Kush, Bahu Begum, Dropout Pvt Ltd, Bachelor Pad, Sasural Simar Ka, Shashtri Sisters, The Anupam Kher Show, Kesari Nandan, Tantra, Vish Ya Amrit Sitaara, Elovator Pitch, Salim Anarkali, Secret Side, Internet Wala Love, Kaun Hai, Roop, Bepannah, Belanwali Bahu, Troll Police, Love on the Run, Ishq Mein Marjawan, and Tu Aashiqui.
LinkedIn – MTV Get A Job, App Guru, Get Fit, Style Party, Trend Setters, Genius, Spoken World, Style in 60, MTV Insider, Chase the Monsoon, Urban Wanderers, Drive with MTV, and Sync are the other English titles now available on Xstream.
Commenting on the partnership Nupur Chaturvedi, Head Content Business & Partnerships, Bharti Airtel said,“We are on a mission to deliver best-in-class digital entertainment experience to our users and make Airtel Xstream app the go to destination for India’s entertainment needs. We are thrilled to partner with VOOT and bring their premium video content to our users.”
Speaking on the development Gourav Rakshit, COO at Viacom18 Digital Ventures said, “We at VOOT have been keeping the country’s spirits high during these challenging times through various partnerships to bring meaningful and entertaining content for our viewers. Given the exponential demand for content, our collaboration with Airtel Xstream will help us reach and deliver our content experience to a larger audience base. We are elated to partner with a like minded brand who resonate our ideologies and is sure to help us make content viewing an enriching and engaging experience for all our viewers.”