In a tweet earlier today Deepinder Goyal the CEO of Zomato revealed that the company is all set to launch a limited edition loyalty program upgrade called ‘Zomato Pro Plus’ for its existing Zomato Pro members. This will offer unlimited free deliveries on food orders for the Pro Plus members who will also get price protection from surge fees during peak hours and additional distance fees for orders from restaurants outside the common delivery radius.
Zomato currently has over 1.8 million Pro subscribers and this upgrade will be available for select users in the Zomato app at 6PM today. The Plus upgrade at this point is an ‘invite only’ offer and will become available to existing Zomato pro users depending on their usage history and order frequency. The cost of upgrade to plus is dependent on the remaining validity of the existing pro membership, with price starting as low as Rs 100.
Zomato Pro Plus membership for non pro members is available at a price of Rs 300 for 3 months or Rs 900 for 12 months validity. Zomato Edition Black Credit card holders will get a free upgrade to Zomato Pro Plus. The black edition card was launched by Zomato in partnership with RBL Bank and offers 10% cashback on all spends on Zomato for an annual fee of Rs 1499 plus GST.
“One of the most requested features from our customers has been ‘Unlimited Free Deliveries’ (something like Amazon Prime). So… in a few hours, we are launching our Limited Edition *Pro Plus* membership for select customers… Fatafat le lena, baad mein shayad nahin milega.”Deepinder Goyal, CEO Zomato said in his tweet
For the unaware Zomato Pro is a rebranding of erstwhile Zomato Gold, which was a loyalty program offering 1+1 benefits on Food and beverages at select partner restaurants. Zomato Pro now offers up to 40% flat discount on dine-in and up to 30% flat discount on delivery orders at participating restaurants.