WWE and Netflix have unveiled a game-changing long-term partnership. This collaboration marks a significant departure for WWE’s flagship weekly program, Raw, as it bids farewell to traditional linear television after 31 years.
Starting January 2025, Netflix will become the exclusive home for Raw in key regions, including the U.S., Canada, the U.K., and Latin America, with plans for expansion into more territories. As part of this transformative alliance, Netflix will not only feature Raw but will also serve as the global platform for all WWE shows and specials outside the U.S.
This encompasses SmackDown and NXT, as well as marquee events like WrestleMania, SummerSlam, and Royal Rumble. Additionally, Netflix will showcase WWE’s documentaries, original series, and future projects internationally, beginning in 2025.
Mark Shapiro, TKO President and COO, emphasized the game-changing nature of the deal, stating, “This partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
Netflix Chief Content Officer, Bela Bajaria, expressed excitement, saying, “Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year, and we’re thrilled to be in this long-term partnership with WWE.”
Raw, with an impressive 1,600 episodes, stands as the pinnacle of sports entertainment since its 1993 debut. Known for its action, drama, and athleticism, Raw has played a crucial role in launching the careers of wrestling legends such as Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair, and Charlotte Flair. It is currently the No. 1 show on the USA Network garnering 17.5 million unique viewers annually.
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