India’s traditional PC market, which includes desktops, notebooks, and workstations, saw a slight YoY growth of 0.3% in 2022 to reach 14.9 million units, according to the latest report by International Data Corporation (IDC).
However, the market witnessed a significant YoY decline of 28.5% in 4Q22. The decline in the notebook category was the most significant, with a YoY drop of 37.8%, while desktops continued to trend upward. The consumer segment declined by 27.4%, and the enterprise segment fell by 42.6% YoY due to inflation, low sentiment, delayed orders, and inventory challenges. The government and education segments saw YoY growth of 117.6% and 28.3%, respectively.
While workstations and desktops saw YoY growth of 24.7% and 32.3%, respectively, the notebook category declined by 8.4% YoY. The premium notebook category in the consumer segment, however, witnessed a YoY growth of 14.6%. The online channel also saw a YoY decline of 9.4% in 2022, with a steeper YoY decline of 37.5% in 4Q22.
HP led the market with a 30.2% share in 2022, followed by Dell Technologies with a 19.2% share, Lenovo with an 18.9% share, Acer Group with a 9.9% share, and ASUS with a 6.8% share. Apple surpassed ASUS to claim the fifth spot in 4Q22, growing by 10.9% YoY.
Despite a decline in notebook sales, HP saw significant YoY gains in desktops and workstations. Its notebooks declined by 10.7% YoY, but its market share remained at 30.2%. Dell Technologies’ market share dropped by 18.5% YoY, with a 25.2% share in the commercial segment and a 12.5% share in the consumer segment.
Lenovo held third place with an 18.9% market share and saw positive momentum in both the consumer and commercial segments, resulting in a 3.1% YoY growth. Acer Group saw a YoY growth of 21% due to strong demand for commercial desktops, while ASUS experienced significant YoY growth of 20% in consumer notebooks.