We will support the implementation of an automated response solution to scale the operations of @BloodDonorsIN, currently run by a group of volunteers. We will also amplify the real-time communication efforts of the handle with account verification, promotion on Twitter, and Twitter Lite to connect @BloodDonorsIN with people across the entire country, from the metros to rural India. Twitter Lite (mobile.twitter.com) provides a data-friendly mobile web experience accessible to anyone with a smartphone or tablet with a browser, optimized for speed with up to 30% faster launch times, reduces data usage up to 70% with data saver mode, and takes up less than 1MB on mobile devices.