Clement Schwebig, President, India, Southeast Asia, and Korea, Warner Bros. Discovery, said: “Warner Bros. Discovery’s brands are incredibly popular across India, and we are pleased to partner with Viacom18 to bring our premium HBO, Max Original and Warner Bros. content to local fans. This new agreement demonstrates our commitment to South Asia as we seek to entertain audiences across more platforms, and further strengthens the scale of our regional business as a whole.”
Ferzad Palia, Head – SVOD & International Business, Viacom18, said: “JioCinema has become the biggest platform for live sports. We are now on a mission to build the most magnetic destination for entertainment for all Indians. The strategic partnership with Warner Bros. Discovery is a big milestone in our journey to offer the best of Hollywood content to our elite consumers. We believe that Warner Bros. Discovery sets the global standards for premium content and this partnership allows us to create the best and the most comprehensive destination for our users.”
The agreement will give JiCinema access to thousands of hours of content spanning series and movies. HBO Original, Max Original, and Warner Bros. Television series are set to premiere on JioCinema on the same day as the US.
economictimes.indiatimes.com