When we thought 2GB/day mandate of Airtel and Jio for 5G as insane, here comes the VoId with 4GB/day mandate. WOW, just WOOOWWW. I really appreciate the confidence of their Marketing Team. But if only, their Upper Management has even 1% of that confidence on their own company, it will be good for everyone.
WRT Data services, thanks to competition from RAT team, RCom, Aircel, Tata Docomo, 2G / EDGE was super hit. It was cheap enough for that time (Rs98/9GB/28days by RAT and Rs98/3GB/28 days by AVoId Team). Similarly all thanks to the competition from the "NEW COMER" Jio, 4G / LTE services was also super duper hit. No doubt in that.
But 3G was a great FLOP show, again thanks to lack of competition and hence high prices (Rs498 initially by AVoId to Rs256 for SINGLE GB / 28 days by RAT, then followed by AVoId). Looks like History is going to repeat itself in 5G case as well, again thanks to lack of competition and high prices.
Big Telcos need to understand that, Market is NOT really having that much elasticity as they are thinking. You just can't jack the prices up and up higher and Customer will continue to pay. I can see many middle class people using Single SIM, where they used to have 4 to 6 numbers during Docomo days. The very few who are having 2 numbers, actually have a number provided by their company. They have closed connections for the Kids (bought during online classes days) and doing minimum recharge for their spouse and parents and at the max using Local BB.