MUMBAI: Novi Digital Entertainment, a wholly-owned subsidiary of Star India, has bagged the IPL media rights for Rs 302.2 crore (Rs 3.02 billion) from 2015-2017. The reserve price for the three-year rights was set at Rs 120 crore (Rs 1.2 billion). The BCCI had received bids from Times Internet, Multi Screen Media (MSM) and Novi Digital Entertainment. “Our partnership with Novi Digital Entertainment augurs well for the Pepsi IPL as well as the millions of fans who follow the tournament and we are delighted to commence an association with the organisation whose bid was found to be the most deserving,” BCCI secretary Sanjay Patel. In the previous four-year cycle, a consortium of Times Internet Ltd (TIL) and Nimbus Communications had won the rights for Rs 261.6 crore (Rs 2.62 billion). The BCCI had last month floated a tender for IPL media rights for 2015, 2016 and 2017 seasons. The package includes internet and mobile rights for Indian subcontinent and rest of the world, besides broadcast rights for certain territories.
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