Reliance Petroleum is slowly transferring to Jio BP as these stations already having charging point, gas station apart from petrol and diesel.In think Ambani ji has an emotional attachment to Jio brand like a symbol of fortune. Even having Reliance pumps, they started Jio BP, Jio Mart integrated with Retail chain, Viacom 18 Studios - Jio Studios. Adding Jio brand to existing buisness. When it comes to Viacom 18, the partner Paramount/Viacom is again getting sidelined. They aren't getting chances to keep their identity. With Jio's entry it got intensified. Having a dozen of brand names Colors, Voot, Paramount, Viacom etc. an outsider caught the steaming identity.
Jio is their digital venture so they want to bring everything digital they own under Jio wether it's JioMart, JioSaavn or AJIO.
Their retail chain is still under roof of Reliance for example RelianceFresh are completely converted to Reliance Smart Point, Signature, Smart Bazaar, etc. Whereas Fashion Factory, Centro, Azorte, etc are carrying trademark R before their branding.
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