They Did Like 2009 Brawn GP Formula 1 Car. All Others Opposed Brawn GP And Filed Cases Against Them. But Everything Was Ruled Out. What They Did May Be Unethical, But It Was Well Inside Rules And Legal Terms And It Was A Loop Hole They Discovered. In Mid Season, Other F1 Teams Did The Same Loop Hole To Neutralize The Competition. Same Way, When Jio Did It..Airtel Filed Cases Too. But Later And Now, They Are Following Jio Trend. Everything Is Business And It Needs To Be Done The Same Way To See Some Change Happen.This was possible only by the master game-plan of launching commercially with absolutely free usage for 8 months (5-Sep-2016 to 30-Apr-2017). Had they rolled out even with half the pricing of the then rates (Rs 250 for 1GB), they wouldn't have survived. Many players such as Tata DoCoMO, Aircel, Uninor were already providing same benefits at half the cost, yet they vanished.
The guy/team; who innovated this idea of twisting TRAI rules, launching a "Beta" service, bypassing TRAI rules and charging Rs 0 per month commercially for a straight 8 months; would get a huge appraisal today.
In an already saturated market like India, launching a service and marching towards the top spot is certainly laudable. Not sure if all what they did was legal, ethical and justified. But thats how one does business in India, right?
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