BCCI invites bids for media rights international, domestic matches
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Vijay Krish
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Bidding for Indian cricket rights nears a billion dollars
The bid value had reached INR 6032.50 crore (USD 925 million approx) on Wednesday for the category that includes worldwide television and digital rights
www.espncricinfo.com
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BCCI media rights can be pure gold for Star India, Sony and Jio: Here's why
Since Sony India has already won the rights to India’s matches in Australia and England, it might be able to close some gap with Star India, in spite of the IPL loss. Should Sony win the BCCI rights, the balance could change dramatically; the company would overtake Star India with 85 days of cricket, roughly over 52 per cent of international match days during the year.
But if Star wins the crown once again – it held the rights until March this year – it would clearly become the king of the business, with a control over 65 per cent of match days during the current financial year.
For Jio’s part, grabbing cricket digital rights would give a major leg up to the content strategy for driving more data usage among its 160 million customers. Also, it will help the company expand the market. The group controlled by Jio promoter Mukesh Ambani also has Viacom 18, which runs a bouquet of channels, including Colors. But it does not have a dedicated sports channel at present. Viacom 18 had earlier pointed out that it chose to stay away from cricket because of the high cost of rights. However, that might well change now.
BCCI media rights can be pure gold for Star India, Sony and Jio: Heres why
Since Sony India has already won the rights to India’s matches in Australia and England, it might be able to close some gap with Star India, in spite of the IPL loss. Should Sony win the BCCI rights, the balance could change dramatically; the company would overtake Star India with 85 days of cricket, roughly over 52 per cent of international match days during the year.
But if Star wins the crown once again – it held the rights until March this year – it would clearly become the king of the business, with a control over 65 per cent of match days during the current financial year.
For Jio’s part, grabbing cricket digital rights would give a major leg up to the content strategy for driving more data usage among its 160 million customers. Also, it will help the company expand the market. The group controlled by Jio promoter Mukesh Ambani also has Viacom 18, which runs a bouquet of channels, including Colors. But it does not have a dedicated sports channel at present. Viacom 18 had earlier pointed out that it chose to stay away from cricket because of the high cost of rights. However, that might well change now.
BCCI media rights can be pure gold for Star India, Sony and Jio: Heres why
Gurmeet singh
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I think star vs jio.
Star have no option without bcci tv right.
Star have no option without bcci tv right.
Asem Ansari Saqibi
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Hope SPSN win TV Rights aft pak vr wi quality production
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Gurmeet singh
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will today jio won Indian broadcast right.
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