Actually its a good kind of business model . Yes for elderly people the SIM and memory card setup is difficult along with transfer of contacts, texts along with demo of features and installation of screen protector on their scheduled date and time. At the shop too the basic things can be done and nobody does the complete setup of phone. It cannot be a recurring model and price of 349 /- is more and for a start they would have priced it at Rs 125-150 .