This Year Sale will start from 17th October 2020. The first sale of the festive season both for Amazon and Flipkart starts from the very first day of Navratri every year. You can check the dates of last 4 year's sale.
@kumarvishwas This image is of last year sale (Last Festive Sale of 2019). Last year diwali was on 27th October.
Yes, For me it's showing like this. But if Flipkart dates are announced and is earlier, this may change. Amazon is showing coming soon banner in homepage.
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